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China's Small Home Appliances Going Global and Innovation

2025-10-15

Chinese small home appliance brands are making significant progress in the international market through technological innovation and precise market strategies.
·Accurate localization research and development: Enterprises that have successfully gone global place great emphasis on developing products that meet the needs of their target markets. For example, Shenzhen brand Lubluelu designed a cordless vacuum cleaner for German households that can stand on its own without leaning against a wall; Jiangsu Youao has launched wall through air conditioners for the European and American markets that do not require outdoor units, and has reduced the noise of dehumidifiers to within 30 decibels.
·Leveraging content e-commerce: Cross border e-commerce models help brands quickly open up markets. Through platforms such as TikTok Shop, Lubluelu has successfully attracted numerous consumers by showcasing the strong appeal of its products through intuitive video content, and has rapidly risen in the German market.

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